Copywriting/Marketing Communications

Mission critical creative that makes a difference. Ad copy with right brain leads and left brain hooks. Corporate communications that distill, define and deftly articulate brand positions and products. Following is a small sampling representing my 15 years experience writing ad copy, press releases, online branded content and marketing collateral for corporate clients, ad agencies, major retailers, consumer products companies and travel-related services.

Projects include:

Kimpton Hotels: Write website copy for multiple Kimpton Hotel site refreshes and redesigns including a mix of both new and high-profile properties such as San Francisco’s Buchanan Hotel,  the Sir Francis Drake Hotel and Canary Hotel Santa Barbara. Also a lead copywriter on relaunch of Kimpton’s main corporate site. Projects include creating new brand voice, tailoring content for various markets and writing for SEO optimization. I also am currently writing direct marketing copy and website ad units as necessary. I serve as Southern California editor for this lifestyle blog published by Kimpton Hotels & Restaurants, writing about all things food, wine and wonderful in SoCal. My job is to integrate brand and destination storytelling while providing authenticity and relevance for the reader.

Visit California: Creating all new editorial content for revamp of Visit California (California Tourism) online press room. Project includes researching, writing and editing multiple press releases, story starters and other branded editorial media materials to effectively tell the many stories of California’s  $106 billion (2012) travel and tourism industry. Examples of various verticals covered include food & wine, adventure travel, spa and wellness and unique California accommodations.

Los Angeles Auto Show: Researched and wrote all major press releases for 2011 and 2012 Los Angeles Auto Shows, including releases covering Vehicle Debuts, Advanced and Green Technology Vehicles, and the introduction of the new  Advanced Technology Showcase which all received broad pick-up by both national and international media. Also wrote special direct email communications such as show wrap-up newsletter.

Volvo USA: Wrote tag-line used by Volvo USA for launch of C30.

Toyota USA: Developed visual concept and tag-line for Toyota 50-Year Anniversary ad.

ASPCA: For three years running, have written all event remarks for Emmy-award winning newscaster Chuck Scarborough, emcee of the ASPCA’s annual Humane Awards Luncheon.

Art Center College of Design: Wrote a series of  studio recaps for prestigious art and design school’s Design Matters program chronicling students’ semester projects from inception to final gallery shows and presentations.

Tommy Bahama: Interviewed top company executives and wrote multiple brand press releases including 20th Anniversary, Tommy Bahama National Relaxation Day program and partnerships with Major League Baseball.

Salvage: Wrote press materials for premium fashion label Salvage

Hacienda Xcanatun: Directed blog design, write and manage all branded content for four-star luxury hacienda hotel in Merida, Mexico.

Los Angeles Magazine: Wrote special section on Hollywood’s urban renaissance featured in Los Angeles magazine.

Hollywood & Highland: Created name and wrote debut design release for Hollywood & Highland’s multi-million dollar destination spa, Spa Luce.

Video Systems: Wrote game missions and multiple ads tailored to US videogame market for Japanese game developer.

Calvin Klein: Wrote LA Metro launch ads for Calvin Klein fragrances

Scottsdale Convention & Visitors Bureau and Phoenix Convention & Visitors Bureau: Consulted on site design and wrote multiple sections for redesign of Scottsdale Visitors Bureau site and wrote 10-page advertising supplement for Phoenix Visitors Bureau covering golf, spas, shopping and other attractions.