Online content requires a new syntax and design aesthetic: uncluttered, concise and visually stimulating while simultaneously being easy to navigate. Other considerations include effective display of relevant sub-features, archived content and visual assets. Since the mid-1990’s, I have assisted online publishers, hotels and resorts, agencies, corporations and online marketers with a variety of editorial and sponsored content needs, including designing and implementing blogs, creating sponsored blog content, developing online marketing communications and social media profiles, as well as playing a leading role in overseeing technology implementation and platform development. Projects include:
- Co-founder and editor of global travel website wandermelon.com
- Multiple articles for various high-profile outlets such as the Travel Channel, Robb Report, edmunds.com, Spa Magazine and Daily Variety
- Develop branded blogs for clients such as SFX Resorts
- Write sponsored content for various clients including educational institutions such as Art Center College of Design, and tourism-related entities including the Los Cabos Visitors & Convention Bureau and Scottsdale Visitors Bureau
- Key editorial role in launch of multiple Web 1.0 sites, including $25 million start-up, Style365.com
- Created virtual press room for launch of Sony PlayStation.
